Check out this great article in Women’s Lifestyle about The Grand Rapids Cultural Marketing Group receiving an award for their arts marketing! Here’s a excerpt from the article:
The Grand Rapids Cultural Marketing Group (CMG), consisting of members from area arts and cultural organizations, has received the Arts Destination Marketing Award 2012 from the Destination Marketing Association International (DMAI) and Americans for the Arts for its role in the Culture Pass GR program. The award was presented to 2012 CMG board president Kerri VanderHoff at the annual National Arts Marketing Project Conference (NAMPC) in Charlotte, North Carolina in November. As a collaborative effort of more than 20 area arts and cultural institutions, the multi-faceted pass was launched by the Culture Marketing Group to innovatively promote awareness, membership, and tourism opportunities.
“The award is an excellent example of how the synergy between destination marketing organizations and arts organizations plays a key role in building awareness in the marketplace by weaving a community’s cultural heritage into the narrative,” said Kerri VanderHoff, CMG 2012 board president and director of marketing at Grand Rapids Art Museum. “Culture Pass GR has certainly helped establish Grand Rapids as a true arts destination and this national recognition is yet another step in CMG’s efforts to continue growing the program.”
Want to learn more about The Culture Pass? Check out www.culturepassgr.org. The Culture Pass gives great discounts on 24 arts and cultural institutions throughout Grand Rapids. Actors’ is one of the many supporting arts organizations that is a part of this great program. Season Subscribers to Actors’ get a Culture Pass for free. Passes can also be purchased at Schuler Books and Music for $10.